Facebook puts ad agencies under the microscope

Hi and welcome to Insider Advertising for May 3. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

Facebook's agency audit.The power players of IPG.The ad execs helping with the cookie crash.

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Mark Zuckerberg, Facebook
Facebook CEOP Mark Zuckerberg in New York City on Friday, Oct. 25, 2019.

Facebook is subjecting agencies pitching for its $1 billion ad budget to unusual scrutiny by auditing their digital advertising practices

Facebook plans to audit advertising companies as it seeks an agency to handle its $1 billion ad business, Patrick Coffee and Lindsay Rittenhouse reported.Marketers have increased scrutiny of their advertising since a 2016 report revealed shady agency practices.WPP, Publicis, Dentsu, and Havas are vying for the business.

Read the story.

Susan Credle FCB
Susan Credle, FCB global chief creative officer

Meet the 16 top execs leading advertising giant IPG

IPG is one of the largest advertising companies, with top agencies like McCann, FCB, and UM, Lindsay Rittenhouse reported.The company outperformed its rivals in 2020 on growth in data, tech, healthcare, and ad buying.Lindsay identified the 16 most important execs helping CEO Philippe Krakowsky keep the momentum going.

Read the story.

Arielle Garcia

21 advertising execs who are finding new ways to target people in a privacy-centric world

The ad industry is grappling with the phase-out of longstanding ad targeting practices.Tanya Dua identified 21 people at brands and agencies trying to find alternatives.Advertisers are trying to use more first-party data and new targeting options.

Read the story.

More stories we're reading:

Daimler is looking to consolidate most of its $790 million advertising business with one agency, and it could be a huge loss for Omnicom or Publicis (Insider)Twitter will reportedly launch an ad campaign to help local journalists and news outlets gain more followers on the platform (Insider)The EU accused Apple of breaking antitrust laws with its App Store rules (Insider)If you have updated to the latest version of Apple's iOS 14.5 and still haven't seen any privacy pop-ups yet, it could be due to this setting on your iPhone (Insider)Amazon just confirmed Prime Day will happen earlier in the summer this year (Insider)Verizon nears deal to sell media arm to Apollo (Bloomberg)

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Read the original article on Business Insider

Source: Facebook puts ad agencies under the microscope

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